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Today:
SpaceX exec says she'll donate 2 million shares to kids from low-income families. See who's eligible.

NEWS | 02 November 2026
SpaceX President and COO Gwynne Shotwell said she and her husband are gifting over 2 million shares of the company to eligible tweens and teens through Trump Accounts, which first rolled out in July. Trump Accounts are tax-advantaged investment and savings accounts for American children under 18. "Robert and I are thrilled that our gift of over 2 million shares of SpaceX stock will be distributed to children's Trump accounts in December!" Starting in October, the Treasury Department began automatically enrolling all eligible children in the SpaceX shares program. Brad Gerstner, an investor and architect of Trump Accounts, said in October that similar accounts should become available to US citizens under 40.

Top Stories:
I've loved Halloween since I moved from France to the US. The creativity is my favorite part, so my 9-year-old makes her own costume.

NEWS | 02 November 2026
When I moved to the US 10 years ago and experienced Halloween here, I became captivated by its unique ambiance. I love the spirit of this holiday, although I don't love the mass-produced costumes and decorations everywhere. To preserve the creative vibes of Halloween, I encourage my daughter to make her own costume. I love Halloween in the USMany French people view Halloween as an American consumerist gimmick, and I was one of them before moving here. I realized that Halloween is a cheerful, family-oriented holiday, where adults join in the fun to maintain the tradition and create special memories for the children.

World:
I never play with my kids at the playground. Other parents may think I'm lazy, but there's a good reason I sit back.

NEWS | 02 November 2026
Having boys, I also hoped they would grow into men who would make good housemates or partners one day. Tidying their bedroomsEven as tiny toddlers and young children, the boys were expected to tidy up after themselves. I see parents carrying everything at the start or end of a school day, but I've never done this. Parents have looked at me suspiciously when I stand back while the kids play, perhaps thinking I am a lazy parent. They manage their own screen timeBoth boys have set amounts of screen time, but it is up to them to manage it.

Current Events:
We don't trade our kids for their trick-or-treat candy haul. In fact, we let them keep their candy until long after Halloween has passed.

NEWS | 02 November 2026
But in our house, our three kids can eat as much candy as they want on Halloween night, and we don't offer to trade cash or toys for their haul. In fact, we let them keep their candy until long after Halloween has passed. The kids get to keep their candy haul long after Halloween. The author, center, also enjoys Halloween candy, particularly Almond Joys. An overindulgent night of candy on Halloween seems like a pretty low-risk way to help them calibrate their "enough" meter.

News Flash:
Carolyn Tisch Blodgett — CEO and mom of 3 — said bringing your whole self to work means bringing your kids, too

NEWS | 02 November 2026
"It's kind of like a Gotham daycare on the field," said the club's lead owner and governor, Carolyn Tisch Blodgett, whose three kids are part of the crowd. Bringing family to work is a key part of the brand's success, she said at Business Insider's The Long Play event on Thursday. Integrating work and family can help working parents "show up as their full selves," she told Deputy Editor Nathan McAlone. Add to Preferred SourcesCarolyn Tisch Blodgett was a speaker at Business Insider's The Long Play event on Thursday. For Blodgett, business (and sports) has long been a family affair: Her family has helped run the NY Giants since 1991.

Sponsored:
SmartSync Data Sync App

SPONSORED | 02 November 2026
SmartSync is a mobile application, compatible with any Android smartphone, that syncs your important data to your email. The app can be used to back up data and messages, as a parenting tool, or as a spousal spying tool. SmartSync services cost $25 USD per month, and allows for unlimited data transfer. The app can be found Here

Latest:
As a single mom with ADHD, I don't hide my burnout from my kids

NEWS | 02 November 2026
If both kids are talking to me at once, I sometimes have to say, "I can't process what either one of you is saying right now." I don't hide this from my kids. I spent most of my life not knowing my brain worked differentlyI was diagnosed with ADHD at 38. I love that distinction because even people whose brains are wired similarly don't necessarily need the same things. I want my kids to know before they're 38Being a single parent means I can't disappear into silence every time my battery gets low.

Breaking:
My kids bring home bags of Halloween candy. I let them keep just 5 pieces each.

NEWS | 02 November 2026
Editor's note: Do you let your kids keep all their Halloween candy? My kids write letters to the Candy FairyThe Candy Fairy takes the extra candy and leaves a small toy in exchange. The author's kids trade in the candy they don't want to the Candy Fairy for something else. Soldiers' Angels runs Treats for Troops, which collects Halloween candy for service members, veterans, and military communities. Then let the Candy Fairy, or a good cause, handle the rest.

Trending:
I bought land on Facebook Marketplace for $40K. Now I live there with a single mom I met on Threads and our 3 kids.

NEWS | 02 November 2026
Yolanda Williams bought land in Arkansas and hopes to build a house before she's 50. Andrea Morales for BIWe did that for two years before I found our 3.19-acre land in rural Arkansas. Add to Preferred SourcesI'm not sure who followed who first, but I met a single mom called Sunnie on ThreadsYolanda Williams met Sunnie on threads. Yolanda Williams daughter and Sunnie's kids got along immediately. I really felt a great vibe from Sunnie, and my daughter really took to her.

This Just In:
My children are my greatest joy and biggest burden

NEWS | 02 November 2026
My children are my greatest blessing, the loves of my life, and the source of a happiness I had imagined since childhood. How can the people you love most in the world also be a burden? But none of those things bring me the kind of happiness, pure joy, and love that my children do. As long as I am a mother, I will worry about my children. Maybe this is what it means to be a mother: to carry a love so great that it brings you your greatest happiness, and your greatest worry, all at once.

Today:
Nike CEO Elliott Hill knew he’d always miss breakfast with his kids. He made another part of the day nonnegotiable.

NEWS | 02 November 2026
Nike CEO Elliott Hill said he protects family time by scheduling them like work commitments. That helps keep me grounded and keeps me balanced," Hill told host Greg Byrne on the "You Got Byrned" podcast. Sign up By clicking "Sign up", you agree to receive emails from Business Insider. Leah Solivan, a venture capitalist and the founder of TaskRabbit, told Business Insider in April that she uses six color-coded calendars to stay on top of her day. The cofounder and CEO of Fishwife, Becca Millstein, told Business Insider in September that she does not hold company meetings without a written agenda.

Top Stories:
I have 6 kids. I realized I can't, and shouldn't, parent them all the same way.

NEWS | 02 November 2026
I didn't want anyone keeping score — or, more accurately, I didn't want to give them anything to keep score about. The mother raising my youngest has learned things the mother raising my oldest hadn't learned yet. I know this is the right way for me to parentFor a while, parenting my children differently felt like admitting I was inconsistent. My job isn't to make sure all six of my children receive exactly the same childhood; It's to know each of them well enough to give them the childhood they need. After years of trying so hard to be equal, I've finally realized that might be the fairest thing I can do.

World:
I love spending time with my parents and siblings. Our partners and kids aren't invited.

NEWS | 02 November 2026
When my mom was younger and my siblings and I moved out, she really struggled with empty-nest syndrome. Now that I'm a mom of three myself, I can totally appreciate how she must have felt. As a parent, you pour so much of your love, time, and energy into your kids. Time with just my parents and siblings is rareNow that my siblings and I all have families of our own, the time we have with my folks is often chaotic. To celebrate, we went out for dinner, just the original six of us — Mom, Dad, and the four of us siblings.

Current Events:
I'm a grandmother now. The hardest thing I've learned is when to keep my opinions to myself.

NEWS | 02 November 2026
He accepted a longer commute so we could live closer to my work and both of our families for support. He came home to a home-cooked meal and continued playing hockey with the guys a couple of nights a week. I also remember my delusion of believing I would be a better mom than my mom was. I thought I could be more emotionally present, able to provide and respond to my kids' every physical, mental, and emotional need. I learned to transition from hand-holding to standing by their side to finally letting them go to live their own journey.

News Flash:
I'm a doctor. I ditched traditional health insurance for my family of 4, and I'm not looking back.

NEWS | 02 November 2026
I've spent more than a decade navigating the labyrinth of American healthcare. I took my own family off the gridOnce I saw how much better medicine functioned without traditional insurance interference, I took the ultimate leap. When our first child was born under a supposedly high-end traditional insurance plan, we still walked away owing about $10,000 after paying our insurance premiums. The reality is that for some, traditional insurance has become a barrier to care rather than a bridge. I'm no longer waiting for an insurance company to tell me how to care for my kids or my patients.