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Today:
What people at SF's largest tech conference are actually worried about (Hint: Not an AI takeover)
NEWS | 17 September 2026
As I navigated a flood of attendees in suits and lanyards, people told me they were worried about AI but not about an apocalypse. Likewise, Soumya Nimmu, a law school student passing by the conference, said she's been getting sent videos about the AI fears. AI extinction fears still loomThat's not to say AI extinction fears weren't present. I ran into none other than Valerie Sizemore, a co-leader of the Stop AI nonprofit, on my way to the conference. As of this month, Stop AI's ideas feel markedly less fringe: Sen. Bernie Sanders has proposed a ban until a federal regulator makes safety rules.

Top Stories:
A detailed look at the '60 Minutes' ratings drop shows the problem facing Bari Weiss
NEWS | 17 September 2026
What does the drop in viewers for the "60 Minutes" season premiere mean for CBS News' top editor, Bari Weiss? Viewership for the first "60 Minutes" episode led by new producer Nick Bilton, who was handpicked by Weiss in May, fell 20% from 2025's season debut. It's common for TV shows to lose viewers over the course of an episode, especially news programs like "60 Minutes." Several former CBS News and "60 Minutes" staffers have accused Weiss of being politically biased , which the former New York Times editor has denied. CBS highlighted viewership of "60 Minutes" clips online and across social media, which it said generated about three times the reach of last year's premiere.

World:
Reid Hoffman dismisses AI doomers: 'Look at me, I'm Cassandra'
NEWS | 17 September 2026
Reid Hoffman isn't here for your take about AI is going to kill everyone. Hoffman said there are benefits to continuing frontier AI research, including how the technology can help address biosecurity and cybersecurity risks. Instead of slowing down, Hoffman stressed that "it's really important" that frontier labs properly manage recursive self-improvement. Add to Preferred SourcesOver the weekend, Anthropic CEO Dario Amodei called for frontier AI labs "to pace" their developments and to use the time to better align AI models. Meta CEO Mark Zuckerberg wrote on Tuesday night that companies can slow down individually without some sort of industry-wide pact that Amodei wants.

Current Events:
You Can Now Hide Your iPhone's Location Without Anyone Noticing
NEWS | 17 September 2026
The iPhone's new iOS 27 update has a new feature that allows you to temporarily hide your location from someone you're sharing it with — without sending them an alert. Just tap that "Hide My Location" buttonWhen you click into someone's name in your contacts who you are currently location sharing with, you can hit "Hide My Location". Katie Notopoulos / Business InsiderNow, if you hit "Hide location" for a specific person, it won't send that notification anymore. This is what it looks like when someone has hidden their location from you:It just looks like your phone is off or out of network when you do "Hide location." Add to Preferred SourcesFor friend groups that are promiscuous with their location sharing, it may seem like a passive-aggressive or pointed gesture to stop sharing your location entirely.

News Flash:
Ed Sheeran, Macklemore Tour Controversy and Fan Responses, Explained
NEWS | 17 September 2026
Macklemore joined Sheeran's Loop Tour as an opening act on September 4, with his first show taking place at MetLife Stadium in New Jersey. free palestine ✊🏽 — hayrr x (@hayrr) September 15, 2026What did Macklemore say about being dropped from Ed Sheeran's tour? Sheeran's tour went on a planned break after the September 5 show, with the next date set for September 19 in Philadelphia. Thanks :) — Catie Raissipour (@CatieRaissipour) September 15, 2026soo…everyone gonna be asking for a refund on their ed sheeran tour tix? In this case, since the "event organizer" is the one who dropped Macklemore in the first place, a refund seems unlikely.

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SPONSORED | 17 September 2026
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Latest:
Oracle CFO says 'doing more with less' isn't the answer in all-hands after layoffs
NEWS | 17 September 2026
Oracle's new finance chief used her first companywide meeting to deliver a message to employees: Oracle doesn't want them "doing more with less." The remarks came a day after Oracle began a new round of layoffs, following cuts earlier this year . "I don't mean doing more with less, which is a phrase that I really, really don't like. Maxson's remarks highlight one of the central challenges facing Oracle and its peers: investing aggressively in AI while maintaining financial discipline. Oracle has racked up tens of billions of dollars in debt as it expands its data centers and AI infrastructure.

Breaking:
Why Siri AI isn't automatic after your iOS 27 update
NEWS | 17 September 2026
Siri AI, Apple's ambitious overhaul of its virtual assistant, does not automatically arrive with the software update. Once enabled, Siri AI is supposed to do much more for iPhone users. To get the AI-powered virtual assistant, users need to update their device to iOS 27, open Settings, tap Siri, and select Try Siri AI (Beta). While iOS 27 works on iPhones going back to the iPhone 11, Siri AI requires an iPhone 15 Pro or 15 Pro Max, an iPhone 16 model or later. He said Siri AI has been useful for finding information across his apps, though its voice still sounds "very robotic."

Trending:
Inside the Brand Scandal Social Media Complex
NEWS | 17 September 2026
Each scandal had its nuance, but they all followed a similar pattern: An incident became social media fodder, spread like wildfire, and forced the brand to respond. A June report from social intelligence firm Sprout Social, based on a survey of 2,250 consumers, found 64% wanted brands to respond publicly to a crisis on social media rather than through a press release or website statement. said Sprout Social CMO Scott Morris. It's a case study in why initial numbers purporting to show a groundswell of social media outrage don't always tell the full story. "The important thing for a CMO to remember in those particular times is to look at hard facts as opposed to just listening to social media and the mainstream media," Brommers told Business Insider earlier this year.

This Just In:
Mark Zuckerberg's Daughter Gets Limits on Vibe Coding
NEWS | 17 September 2026
Mark Zuckerberg's daughter is vibe coding. In a Monday profile about her husband in Colossus, Priscilla Chan showed Jeremy Stern her daughter's account on Replit, a vibe coding platform. (It's not immediately clear which of Zuckerberg's three daughters was vibe coding. The company has its own vibe coding product, which it announced in August, as well as the new personal agent Muse. For the record, Zuckerberg doesn't seem to be pushing his daughter's vibe coding.

Today:
Why becoming a LinkedIn lunatic might save your career
NEWS | 17 September 2026
Some are using AI to guide them through writer's block, and some are getting flagged for sounding like AI slop. O'Donnell, founder of career coaching platform Work It Daily. "We want to protect authentic expertise and authentic conversations on LinkedIn," Suzi Owens, senior director of product communications at LinkedIn, tells me. The career experts I spoke to don't see any type of LinkedIn bubble bursting soon. Love or hate the cringe, your career still depends on keeping up on LinkedIn.

Top Stories:
Tom Cruise, 64, says he saw himself as the ‘CEO’ of his life early on
NEWS | 17 September 2026
Tom Cruise, 64, said it was his childhood dream to make movies, and he worked hard to make that dream a reality. "I'm a CEO of my life, I know the dreams that I want," Cruise said. "Life, I'm coming right at it," he said. It's coming at me, and I'm coming right at it." In 2023, he told Business Insider that he was "always pushing" to make each film as entertaining as possible.

World:
Watercolor Artist Shares How She Does and Doesn't Use AI in Her Work
NEWS | 17 September 2026
I believe there's a way for artists and creatives to work with AI, and it can hopefully help us redefine the value we add as artists and creatives. I've always had a very clear boundary around that — I'll never use AI for art creation, ideation, creative brainstorming, and visual storytelling. I also have a few custom-trained GPTs that are very helpful for my art business. With the pace of development of AI, I'm sometimes worried that ethical or legal considerations aren't developing at the same pace, in terms of consent, training, copyright, and how AI is used for things like deepfakes. Do you have a story to share about how you do or don't use AI in your work and personal life?

Current Events:
I commute from NYC to Washington, DC, every week. It's not so bad — and even my long Amtrak rides have surprising perks.
NEWS | 17 September 2026
It's the start of my twice-weekly commute between New York City and Washington, DC. Sienna SullivanAt 26, I'm still early in my career and figuring out which corner of my industry feels most like home. The only catch, as you might have guessed, was that this career pivot seemed to involve a move to Washington, DC. I've made my train rides a productive part of my workdayWhile on the train, I get freelance work done. For the next 72 hours, I'm basically a DMV resident, and on Wednesday evening, I'll reverse my commute back to New York.

News Flash:
Kara Swisher says 'hugely successful' businesses have these 3 things
NEWS | 17 September 2026
"I hate being an employee," Swisher told Business Insider's Dan DeFrancesco in a conversation with newsroom staff. However, any successful business needs three elements to thrive, regardless of size, she said. Brands may be able to survive with just one of the three components, but in order to be "hugely successful," they need all three, Swisher said. Swisher said that entrepreneurs should ask themselves what they're doing that people can't get elsewhere. "If you can't answer that question, you're fucked," Swisher said.