5 of the best scents to wear this winter, according to professional perfumersNEWS | 10 December 2025lighning bolt icon An icon in the shape of a lightning bolt.
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When the chill sets in and you find yourself swapping lightweight sweaters and trench coats for bulky jackets, don't forget to give your fragrance shelf a seasonal refresh, too.
Winter fragrances often lean richer, warmer, and more enveloping — think amber, spice, woods, and heady florals that wrap around you like a cozy, knitted blanket.
Business Insider spoke with three perfumers about which scents they love for winter and why. From narcotic florals to warm ambers, here's what they said about their seasonal favorites.Author: Zoë Hecht. Source
