Deepfakes, Scams, and the Age of ParanoiaNEWS | 14 May 2025These days, when Nicole Yelland receives a meeting request from someone she doesn’t already know, she conducts a multistep background check before deciding whether to accept. Yelland, who works in public relations for a Detroit-based nonprofit, says she’ll run the person’s information through Spokeo, a personal data aggregator that she pays a monthly subscription fee to use. If the contact claims to speak Spanish, Yelland says, she will casually test their ability to understand and translate trickier phrases. If something doesn’t quite seem right, she’ll ask the person to join a Microsoft Teams call—with their camera on.
If Yelland sounds paranoid, that’s because she is. In January, before she started her current nonprofit role, Yelland says, she got roped into an elaborate scam targeting job seekers. “Now, I do the whole verification rigamarole any time someone reaches out to me,” she tells WIRED.
Digital imposter scams aren’t new; messaging platforms, social media sites, and dating apps have long been rife with fakery. In a time when remote work and distributed teams have become commonplace, professional communications channels are no longer safe, either. The same artificial intelligence tools that tech companies promise will boost worker productivity are also making it easier for criminals and fraudsters to construct fake personas in seconds.
On LinkedIn, it can be hard to distinguish a slightly touched-up headshot of a real person from a too-polished, AI-generated facsimile. Deepfake videos are getting so good that longtime email scammers are pivoting to impersonating people on live video calls. According to the US Federal Trade Commission, reports of job and employment related scams nearly tripled from 2020 to 2024, and actual losses from those scams have increased from $90 million to $500 million.
Yelland says the scammers that approached her back in January were impersonating a real company, one with a legitimate product. The “hiring manager” she corresponded with over email also seemed legit, even sharing a slide deck outlining the responsibilities of the role they were advertising. But during the first video interview, Yelland says, the scammers refused to turn their cameras on during a Microsoft Teams meeting and made unusual requests for detailed personal information, including her driver’s license number. Realizing she’d been duped, Yelland slammed her laptop shut.
These kinds of schemes have become so widespread that AI startups have emerged promising to detect other AI-enabled deepfakes, including GetReal Labs and Reality Defender. OpenAI CEO Sam Altman also runs an identity-verification startup called Tools for Humanity, which makes eye-scanning devices that capture a person’s biometric data, create a unique identifier for their identity, and store that information on the blockchain. The whole idea behind it is proving “personhood,” or that someone is a real human. (Lots of people working on blockchain technology say that blockchain is the solution for identity verification.)
But some corporate professionals are turning instead to old-fashioned social engineering techniques to verify every fishy-seeming interaction they have. Welcome to the Age of Paranoia, when someone might ask you to send them an email while you’re mid-conversation on the phone, slide into your Instagram DMs to ensure the LinkedIn message you sent was really from you, or request you text a selfie with a time stamp, proving you are who you claim to be. Some colleagues say they even share code words with each other, so they have a way to ensure they’re not being misled if an encounter feels off.Author: Simon Hill. Lauren Goode. Will Knight. David Gilbert. Benj Edwards. Ars Technica. Elana Klein. Lily Hay Newman. Paresh Dave. Brian Barrett. Source
