It's not just Cracker Barrel — check out 5 other famous logo back-tracksNEWS | 28 August 2025Cracker Barrel's now-abandoned logo (seen here on a menu) joins Max in the history of redesign failures.
Cracker Barrel's now-abandoned logo (seen here on a menu) joins Max in the history of redesign failures. Joe Raedle/Getty Images; Kevin Mazur/Getty for Warner Bros. Discovery
Cracker Barrel's now-abandoned logo (seen here on a menu) joins Max in the history of redesign failures. Joe Raedle/Getty Images; Kevin Mazur/Getty for Warner Bros. Discovery
lighning bolt icon An icon in the shape of a lightning bolt.
lighning bolt icon An icon in the shape of a lightning bolt. Impact Link
Have an account? Log in .
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.
Cracker Barrel's rebranding failure is a sign of the times.
The restaurant chain abandoned its effort to revamp its look after a week of criticism, including from President Donald Trump.
Sometimes, changes can stick. There's Netflix's red N. Apple is monochromatic after sporting blue in the 1990s and a rainbow in the 70s. Microsoft added its four distinct squares in 2012.
But for every success story, there have been plenty of flops.
Here are other brands that also had to backtrack on their redesigns.Author: Brent D. Griffiths. Source
