Prime Day ends tonight, and after 40+ hours of deal hunting, these are the best deals you can still shop
NEWS | 09 October 2025
Sally Kaplan is the Executive Editor of Business Insider’s Reviews team. She oversees all sections, including style, beauty, tech, home, kitchen, pets, and beyond. A longtime service journalist, Sally draws on her years as a product reviews writer and editor to guide the editorial strategy and standards for the Reviews team. Experience Sally joined Business Insider as an editor for the Reviews team (then called Insider Picks) in 2018. She has since served as the senior style and beauty editor and the deputy editor for the style, home, and kitchen teams. She became Executive Editor in 2021, and for the last several years, has also been responsible for the development and implementation of strategies for tentpole events, like Amazon Prime Day, Black Friday, and Cyber Monday. Prior to joining the publication, Sally kicked off her product journalism career on the Buzzfeed shopping team. She also worked as a lifestyle editor at Hearst’s BestProducts.com , where she covered deals, gifts, gadgets, and more. Why you can trust Sally Sally believes that the products aren’t just things to fill your home — they are a means to live your life better. This philosophy is what she uses to guide the Reviews team, whether it be helping to develop testing methodologies for buying guides, advising readers on things they shouldn’t buy, or testing products alongside her teams. Expertise Skincare and hair care Clothing, shoes, and accessories Home decor, furniture, bedding Kitchen appliances, cooking tools Work-from-home optimization Education Sally holds a BA from George Washington University. She studied political science and worked in legislative advocacy for several years before transitioning to a career in service journalism. Outside of work Sally loves interior design and cooking. In her free time, you can find her antiquing, scouring wallpaper patterns, cooking for her friends and family, and finding ways to marry beauty and functionality in her home. She lives in Westchester with her spouse and their cat, Papaya.
Author: Reviews. Brendan Griffiths. Enter Your Email. Sally Kaplan. Lauren Savoie. Senior Commerce Director. Read More. Read Less. Executive Editor. Deputy Executive Editor.
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