Review: I Tried Burger King's New Whopper and Was ImpressedNEWS | 08 August 2026Burger King's updated Whopper burger is helping to boost the brand and reignite the fast-food burger wars.
Inspired by customer complaints that its iconic burger was often squished during transit — it used to be simply wrapped in paper — the fast-food chain updated its signature Whopper in February with new box packaging, a new bun, and new, "creamier" mayonnaise.
The company said on Thursday that the updates are paying off.
The chain reported that US same-store sales jumped 8.5% in the second quarter, a surge that company president Tom Curtis attributed to the updated burger and new family-focused promotions, such as Burger King's Mandalorian meal collab.
Customers also bought about 20% more Whoppers than they did in the previous period, suggesting the makeover is resonating.
Its success comes as other burger chains struggle with sales. On Friday, Wendy's reported a 7% decline in same-store sales for the second quarter. McDonald's, which also released a new burger earlier this year, announced on Tuesday that comparable US sales growth slowed to 0.8% in the second quarter. Both chains pointed to problems with their value strategies: McDonald's cited too many overlapping promotions and discounts, while Wendy's pointed to its decision to pull back on discounting.
I tried Burger King's new "elevated" Whopper following its release, and I thought it was a clear upgrade from the original.Author: More Stories. Erin Mcdowell. Every Time. Look Out For An Alert In Your Inbox The Next Time. Source
