Taylor Swift and Travis Kelce's engagement sent brands into a marketing frenzyNEWS | 28 August 2025Taylor Swift and Travis Kelce at the 2024 Super Bowl.
Taylor Swift and Travis Kelce at the 2024 Super Bowl. Michael Owens/Getty Images
Taylor Swift and Travis Kelce at the 2024 Super Bowl. Michael Owens/Getty Images
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Brands like Starbucks and Krispy Kreme wasted no time cashing in on Taylor Swift's engagement to Travis Kelce.
Swift and Kelce announced their engagement in an Instagram post on Tuesday.
The post garnered over 30 million likes in under 24 hours, sent Swift to the top of Google Trends, and spurred near-instant fanfare from Swifties online.
It also presented a unique marketing opportunity for brands quick enough to seize the moment.Author: Lauren Edmonds. Source
